As retailers (and brands) struggle in this devastating retail environment, SBT has emerged as a possible retailer & supplier deep collaboration, counter-strategy that ties the fate of the multi-brand retailer with the success of the anchor brands that make up the retailer’s core assortment.

The difference between SBT and older models such as VMI is mostly on the heavier reliance on data sharing technology to enable the listing, sales, replenishment and supply chain process collaboration between retailer and brand. Most of this technology is adequately powered by well- established Electronic Data Interchange (EDI) orchestrations and modern web technology for visibility.

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