A GTIN lets every company in a supply chain refer to the same item with the same number. The brand owner creates GTINs from a company prefix licensed from GS1, so each number is unique worldwide. GTINs are encoded in the barcodes scanned at checkout and in warehouses, and they appear in EDI documents such as the purchase order (EDI 850), the ASN (EDI 856) and the price/sales catalog (EDI 832).
GTINs come in several lengths:
- GTIN-12, used in UPC-A barcodes, common in North America
- GTIN-13, used in EAN-13 barcodes
- GTIN-8, for small packages
- GTIN-14, often used for cases and other shipping units
Each packaging level gets its own GTIN: a single unit, an inner pack and a case are different trade items. Problems arise when the wrong level is used on an order or ASN, when GTINs are reused for changed products, or when a buyer’s cross-reference between GTINs and its own SKUs is out of date.