Your store and e-commerce checkout already handle consumer orders, and SPICE™ doesn’t replace them. SPICE™ covers the business-to-business orders around them, on the same platform as your vendor procure to pay.
Many retailers also sell business to business. Franchisees and licensed stores order from you. Business, institutional and wholesale accounts buy in volume at contracted prices. These flows are smaller than retail sales, but they often run on email, spreadsheets and phone calls, and they carry your brand just the same.